Photo - Beauty Clean
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Beauty Clean

UV Light Sanitizing Makeup Cases

USA, Texas
Market: Electronics, Another
Stage of the project: Prototype or product is ready

Date of last change: 13.03.2021
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Idea

Beauty Clean is a cosmetics company with the mission of enhancing our customers' beauty experience. Makeup brushes and sponges are teeming with acne-causing bacteria and oils and no product currently approaches this problem from a stylish, portable, female-driven design perspective. We're solving this problem by introducing a line of chic UV light sanitizing cases that kill bacteria and reduce acne outbreaks designed by award-winning industrial design firm Box Clever. Beauty Clean is now raising a seed round of capital of $350k to finish prototype development and launch a presale campaign.

Current Status

Beauty Clean is a cosmetics company with the mission of enhancing our customers' beauty experience. Makeup brushes and sponges are teeming with acne-causing bacteria and oils and no product currently approaches this problem from a stylish, portable, female-driven design perspective. We're solving this problem by introducing a line of chic UV light sanitizing cases that kill bacteria and reduce acne outbreaks designed by award-winning industrial design firm Box Clever. Beauty Clean is now raising a seed round of capital of $350k to finish prototype validation, file IP, and launch a pre-orders campaign mid-April.

Market

Global Luxury Cosmetics - 24 billion market
UV Disinfection Products - 5 billion market

Problem or Opportunity

Makeup brushes and sponges are teeming with acne-causing bacteria and oils. No stylish, female driven, easy-to-use product for personal use addresses this problem.

Solution (product or service)

UV light sanitizing, portable cases that kill 99.9% of bacteria on makeup brushes and sponges.

Competitors

Sterilight, Brushean

Advantages or differentiators

Director and actress Carlson Young and global celebrity makeup artist Lauren Andersen bring a significant, engaged social media following that will activate our digital marketing strategy and bring visibility to the company. We believe this gives the company a certain brand visibility that for others can be hard to come by out of the gate.

Finance

Direct-to-Consumer
● Sales through the Beauty Clean website
● Leverages social media platforms & influencers

White Label
● License our product to established brands
● Leverages existing design and supply chain

Retail & Amazon
● Sell through Amazon and retailers such as Ulta, Sephora, Target, and Nordstrom

Partnerships & Sales Reps
● Distribute through resellers and partners
● Outside sales reps attend trade shows and events

Business model

The Beauty Clean business model connects the cosmetics industry with the tech in an intuitive, relevant, and design-driven way. With our partners - Silsync, Box Clever, and Blue Wheel Media, we have the dream team to successfully fill this gap in the beauty market. By 2025, our gross revenue is projected at 103m. Drunk Elephant, for instance, was acquired by Shisheido in 2019 for 845m with just over 100m in revenue. We would absolutely be aiming to get acquired in the same way.

Money will be spent on

Begin validation testing with a CM
Engage marketing firm to create launch campaign
Begin social media and influencer marketing
File patent on intellectual property

Offer for investor

Seeking $350k at a $2M pre-money valuation to complete our pre-seed equity round of $500k.

Minimum investment amount: $25,000 = 1% equity

Team or Management

Risks

We feel the biggest risk for our business is being underfunded and therefore not able to dominate the space via strategic marketing and social media campaigns.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video