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Kabata

USA, California
Market: Another
Stage of the project: Prototype or product is ready

Date of last change: 24.06.2022
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Idea

The world's smartest dumbbells, Kabata AI analyzes your workouts, uses your metrics to coach and progress you, and delivers an efficient, personalized workout every time you pick up the weights.

Current Status

Not in market yet. But we just completed and now have the first fully-working prototype. To have reached this stage with such a complex product spanning hardware and software - and with only $1.4m in burn - is a testament to our team and business discipline.

Problem or Opportunity

Legacy dumbbells, though familiar and iconic to fitness, exhibit a poor user experience, unengaging content, and no tech or analytics. The result is that everyone has a set in their home, but most people do not actually use them on a consistent basis.

Solution (product or service)

We make dumbbells more aesthetic, more tech-forward using analytics and AI, and more UX-friendly (with haptics and engaging content). The result is that you use them more because you see them more (you want to show them off), you never plateau or have to think about what to do next (our AI uses your workout data to coach you), and you keep coming back to an immersive experience that you love.

Business model

Upfront $1499 price tag for the dumbbells (can be paid monthly via Affirm) + a $39 a month subscription for the app, metrics, and coaching. With this model, our LTV to CAC is projected at 10:1.
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