Photo - Run pre-built ad campaigns targeting Facebook sales.
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Run pre-built ad campaigns targeting Facebook sales.

Feed-product replaces: marketers and targeters

USA, New York
Market: Internet and IT
Stage of the project: Prototype or product is ready

Date of last change: 07.03.2022
Sale price
$  16.700
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Idea

You realized that the process is not easy, especially for people who do not work with it daily. And since the Shopify platform is a store without programming, then it needs to make an application that replaces

marketer and targetologist,

who develop a strategy for the store and make all the above settings in Facebook Business Manager consistent with this strategy.

Current Status

February 2020 - published;
April 2020 - updated with automatic sync feature;


The promotion was in community.shopify.com;
80$ - investments in internal advertising programs in shopify;
400$ - Facebook ads.

June 19, 2020 - received the first payment for the subscription;
775 - total installations;
159 - shops are now using;
$2,608.64 earned in total.

Annual sales, $

1304

Annual net income, $

1220

Organizational form

Entepreneur.

Number of employees

2

Problem or Opportunity

The Shopify platform is a store without programming. And since the Shopify platform is a store without programming, then it needs to make an application that replaces the "marketer and targetologist",
who develop a strategy for the store and make all the settings in Facebook Business Manager appropriate for the desired advertising strategy. Feed product app - Facebook Google solves 2 tasks for a Shopify store owner: 1) Manual sync; 2) Automatic synchronization.

Solution (product or service)

Feed product app creates for major platforms
Google, Facebook, Instagram, Yottos, Pinterest upload file and you can manually sync your store with any of these platforms.

And in the add-on for Facebook, all synchronization occurs automatically using three prepared strategies: attracting a new audience, using remarketing (retargeting) and creating a Look-a-like audience similar to the one that is already buying.

Competitors

Main competitors:
1. Flexify: https://apps.shopify.com/facebook-product-catalog?surface_detail=Feed+product+Facebook&surface_inter_position=1&surface_intra_position=5&surface_type=search

2. Facebook, Google Shopping Feed: https://apps.shopify.com/google-shopping-feed-socialshop?surface_detail=Feed+product+Facebook&surface_inter_position=1&surface_intra_position=6&surface_type=search

3. Secondary competitors:
https://apps.shopify.com/search?app_integration_pos=off&app_integration_shopify_checkout=off&category=marketing&pricing=free&q=Feed+product+Facebook&req

Advantages or differentiators

Feed-product provides full automatic synchronization, which allows you to replace marketers and targeters.

Finance

Manual sync: - Premium plan for $29
Automatic synchronization: - One-time payment 99$
To purchase "automatic" you need to have a subscription to the Premium plan. There is a trial period.
Development requires investment in marketing.

Investments for 1 month:

100 - 300$ - for internal advertising programs in shopify;
1000 - 3000$ - SEO - buying links for key queries;
1000 - 3000$ - SEO - for buying articles on specialized sites;
500 - 1500$ - payment to a copywriter for disseminating information in the community.

Attachments:
Mini - $15 600;
Average - $46 800;
Max - $93 600.

Payback period 6 - 12 months.

Total: 290,000 + 990,000 - 93,600 =
Net profit: $1,186,400.

Business model

SAAS business model.
We are working on attracting a constant stream of target audience with SEO.
We make popularization on target sites by talking about the program and its capabilities in informative articles with examples of success.
An invitation to cooperate with advertising agencies that specialize in using the Shopify platform to run their clients' businesses.
To increase sales, partner with Shopify employees who help customers create stores.
A funnel was built in Google Analytics: visit the site>> install the application in the store>> for which channel the feed is generated>> activated the premium plan >> paid for the premium plan >> activated automatic synchronization >> paid.

Reason for sale

Lack of money to implement and achieve financial performance.
To focus the funds, we plan to redirect them to the main Yottos project.

Market

Our client is the owner of a store on the Shopify platform.
There are 1,000,000 stores on the shopify.com platform.
We make the calculation for the first stage, for connection
1% of stores from 1,000,000:

By connecting 10,000 stores with a monthly subscription to the
Premium plan for $29 - monthly profit - $290,000

10,000 stores will buy auto-tuning advertising campaigns
for $99 - one-time profit - $990,000

Monthly: $290,000
One time: $990,000

Risks

The risk is: if competitors figure out how to automate the whole process, how to program the settings for selling through the Shopify application, enter into an agreement with Facebook, pass the company’s verification, implement a special Facebook application and pass the application’s performance test to get open access to the API. This means that they will invest their time and money in it. That will be a direct competitor. But this still does not guarantee him anything, since he still needs to promote his application. Again, this requires a marketing budget. And we already have everything and are working ahead of the curve. But there are always risks, only in our case they are much lower than those of newly emerged competitors.

Photos

Photo 1 - Feed-product replaces: marketers and targeters
Photo 2 - Feed-product replaces: marketers and targeters
Photo 3 - Feed-product replaces: marketers and targeters
Photo 4 - Feed-product replaces: marketers and targeters
Photo 5 - Feed-product replaces: marketers and targeters

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