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Tesuji Games Inc

Launching a AR Live-streamed Avatar Educational Game World

USA, California
Market: Education, training, Telecommunications, Virtual and Augmented Reality, Mobile applications
Stage of the project: Operating business

Date of last change: 11.02.2021
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Idea

All the kids are on mobile now. Games are engaging. Parents want kids to be spending quality time learning on their devices. We leverage our 3+ years of tech to build an AR Livestreamed Educational Game World to fill this need. Think Animal Crossing+Sesame Street!

Current Status

With our previous products we have had 6 week - 40 % retention.
With Tracks (educational product) we are launching in December and plan to monetize through weekly and monthly subscriptions. The iOS version and cross platform game are now in a private alpha stage and we are pulling on a private beta group of 1000 in the next 4 weeks. Android version is 3 months from delivery.

Market

We are focusing on the 8-13 year old demographic with parents being the paying customer/persona we aim to onboard.

A $320B online education market + the mobile gaming market and all targeted through monetization by monthly subscription.

Problem or Opportunity

All the kids are on mobile now. Games are engaging. Parents want kids to be spending quality time learning on their devices. Covid has changed our understanding of online usage. Video chat and livestreaming are common place now. The online educational market is a $320B opportunity.

We leverage our 3+ years of tech to build an AR Livestreamed Educational Game World to fill this need. Think Animal Crossing+Masterclass Live+Sesame Street!

Solution (product or service)

Leveraging our 3 years of video chat, embedded games, backend architecture and bootstrapped experience. We have taken the last 8 months to build up this new and unique educational platform that will engage its 8-13 year old audience through constructive gameplay, exciting interactive livestreams with live quiz'ing and medium to long form game loops. That coupled with the solid market potential and mass adoption of online learning - Tesuji is at the forefront of this new education through game-worlds zeitgeist.

Competitors

Toca Boca
Age of Learning
Hellosaurus
Minecraft

There is not a livestreamed AR game world currently that competes directly with Tracks.

Advantages or differentiators

With 3 years of technology in the social network space leveraging:
multiplayer games
video chat
livestreaming
user generated video content

Tesuji is positioned well with Tracks to make an impact in the education market with its very unique livestreaming+AR+gameworld mechanics that allow it to flourish in its own unique niche.

We can launch web, ios and android very quickly and we have already processed through the scale and technology challenges to work with this cutting edge technology.

Finance

Monthly subscription model.
$10/month per user
In app purchases of consumable and durable 'virtual items'.

Costs:
backend systems and livestreaming costs. Scale with monthly subscription revenue.

Additional Revenue Streams:
Merchandise
AI learning build up
Cross promotional deals.

Business model

Our previous products had 6 week 40% user retention.
Tracks is leveraging all that engagment loops to focus on education.

Subscription model to fund - 3000 monthly users to meet monthly burn.

Money will be spent on

Advertising, paid user acquisition.
Team growth and curriculum
Product development and expansion of game world.

Offer for investor

We are looking for $600K in investment. This is to elevate our 3 year old bootstrapped into a competitive position and leverage our technology and product experience to capture an exciting market ripe for disruption and novel thinking. Live-streaming and game-worlds coupled with live interactive instruction is the new paradigm and having you as our investment partner will provide the capability for us to lead this innovation.

Team or Management

Risks

Not onboarding enough subscription users.
Game loops are not deep enough to create long term users.
Avatar characters don't resonate with audience.
Curriculum is not diverse enough to hit bell curve of audience.

Incubation/Acceleration programs accomplishment

Tesuji was accepted and part of the:
Captial Region AR and VR Accellerator
https://www.nba.com/kings/news/capital-region-ar-vr-accelerator-announces-collaboration-sacramento-kings-mcclatchy-new

Won the competition and other awards

Previous: Accepted to second phase of Sac Kings 16 competition for our product Crowd Quiz.

Currently in the Schmidt Futures Learning competition and in the running for $100K grant for Tracks.

Invention/Patent

Patent pending for Tracks

Photos

Photo 1 - Launching a AR Live-streamed Avatar Educational Game World

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video