PushSend is an all-in-one marketing platform enabling businesses to generate leads, create and automate email campaigns, build engaging landing pages and easily create and sell tickets to upcoming events.
We launched in mid 2019 and quickly obtained 2500 users and Covid hit. Our target is SMBs and so we laid low in 2020 and have a new extremely big market size product we want to now introduce into PushSend (based on demand) called Lead Builder.
Market size is 150 billion between email, event and lead generation marketing. We will go after SMBs (small - medium size businesses) and focus on some key verticals to start (small law firms, small e-commerce stores and those intimidating by using Google Ads or other Ad networks.
Problem or Opportunity
A majority of SMBs are in the dark on how to best generate leads and utilize marketing tools to grow their business.
Solution (product or service)
Originally developed for our own marketing needs and recently launched to help businesses market smarter Our all-in-one email marketing, event ticketing, and landing page platform
Covid has greatly impacted us all. We have had countless conversations with business owners and marketers telling us they love our marketing tools, but they have no idea how to capture leads and grow their email and event lists. Every SMB today is trying to figure out how to stay afloat and to focus more on marketing to not just grow but survive.
That said, we will take a hard look at the best way that PushSend could help SMBs immediately and provide a unique edge to our service. We decided the best response was to develop a new product within PushSend called “Lead Builder.” This will give users the ability to answer some easy questions about their business and budgets for generating leads and then Leads Builder would use the proprietary AI developed and generate relevant Google and/or Facebook Ads, recommend appropriate budgets and provide expected lead capture (email and SMS list growth). This new incredible product will enable SMBs to generate new leads unlike any other marketing system and provide a complete marketing and sales platform. From lead capture to the highest converting marketing tools to turn those leads into customers.
Revenue Streams - SaaS monthly subscriptions, event ticket fees and Google Ad buys fee (10%) of monthly spend.