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Deflamel

AI Design Generator

USA, New York
Market: Information and media, Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 02.04.2021
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Idea

Deflamel is an AI-powered creative machine platform for unique graphic design generation where people just describe their ideas in text format and get a stunning design made by AI in minutes, which they can easily customize afterwards in our built-in powerful editor. Our technology understands the emotions behind the user's text and almost instantly creates several unique design concepts, while all the intellectual property rights belong to user.

Current Status

We have already attended YCombinator Startup School and are an alumni of the Rockstart and Conscious Venture Labs accelerators. Our growing potential and new AI solution features captured interest from companies like Adobe and Samsung Mobile.
We have already 20K+ users with the first paying customers. But we have only just started, right now we're working to improve the quality of designs, and hope to grow rapidly with a marketing budget and extended development team.

Market

The graphic design market in 2019 was valued at about $45B (source: IBISworld.com), of which 34% were original graphics (source: 99designs), 34% of them were created using online tools (source: Venngage). Hence we estimate SAM at $5.5B. Our target is to reach SOM of $50M within 5 years.
Our platform is a universal solution for any graphic design you might need, including online marketing material, corporate social media content, personal blog pictures, book covers, presentation slides and much more!

Problem or Opportunity

How can you create a design if you are not a designer? You can hire a designer, do it yourself or use pre-mades.
On one hand, graphic designers put a high price tag on custom image composition and require at least a day to find the right source images, fonts, colors and effects. On the other, the industry of quick graphic design is a pile of irrelevant, unoriginal and repetitive content (Everyone has seen that handshaking stock photo for business model slide in presentations). So today visualizing your ideas and creating an authentic, unique and beautiful design is a rather tedious and almost an impossible task.

Solution (product or service)

Deflamel is a universal AI-powered creative machine platform for unique graphic design generation where people just describe their ideas in text format and get a stunning design made by AI in minutes, which they can easily customize afterwards in our built-in powerful editor.
Our users have an on-demand and simple access to beautiful and personalized images for their needs, not having to waste time searching for images on different photo stocks and suitable fonts, combining them and adding effects.

Competitors

There are many companies with their own unique solution and qualities, starting with freelance platforms and ending with online editors and templates. Large companies like Canva use premade templates that are not unique. Several startups working on the same idea as ours (Prisma) offer only low-res designs.
We create an entirely new product in the existing market and we truly believe that all our researches and developments will allow us to ultimately build a creative AI system, which will be able to compete with real human designers in terms of quality of designs and serve as an available and convenient idea generator and source of inspiration for them. This can revolutionize an entire graphic design market, resulting in a good-quality and unique graphic design more approachable, affordable and convenient to make.

Advantages or differentiators


We use Artificial Intelligence, which plays a role of a designer in order to generate graphic design, each time making it unique and also user-friendly, since it requires only a text description from users to operate. Ultimately we want to develop a creative machine which will be able to communicate with users and compete with real human designers, making beautiful graphic design more accessible for everyone.

Finance

2019 - $0
2020 - $11,000
2021 - $200,000
2022 - $1,400,000
2023 - $5,400,000
2024 - $16,300,000

Business model

On Demand: B2C suggests that our clients can use the web service for free, but in order to get a high-resolution design, they can purchase a design pack from $14.
Subscription: Small businesses with different plans from $9/mo depends on quantity of designs.
API Access: Publishing and design platforms with annual subscription from $12,000/year.

Money will be spent on

53% towards research & product development, including the addition of developers, increasing hardware capacity and photo stock licenses, 42% towards digital marketing, as well as additional customer support and marketer hires, 5% for administrative and legal costs. We reserve the right to change the above use of proceeds if our management believes it is in our best interests.

Offer for investor

We are ready to offer 5%

Team or Management

Risks

Deflamel is a company which is still in the stage of its development with low operating capital and history, assets and almost no revenue from operations. Thus we may not survive without enough financial investment in the future.

We intend to expand our current platform into a universal platform for graphic design making for everyone and add new services to our site, such as AI tools for designers and video making. These or other new expansions and developments can potentially lead to new operating expenses for research and development, market analysis, confrontation with competitors and regulatory or legal issues. We can not guarantee that the proceeds from the new services will cover potential costs.

Incubation/Acceleration programs accomplishment

Participation in Rockstart AI Program (Netherlands) and Conscious Venture Labs (USA)

Won the competition and other awards

Yandex Award winner in Computer Science

Photos

Photo 1 - AI Design Generator

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video