Viewst - a no-code design and automation tool for ad production. We are aiming to bring scalability to the banners production process to let brands sound personal, to let marketing and design teams collaborate seamlessly, and to significantly cut production costs. We are developing an ads builder for digital designers and marketers. It’s a place to automate production workflow, collaborate with teams in a cloud, create numerous ad variations to run A/B tests.
3500 users, 18% WAU average growth over 6 months, 700 subscriptions sold, $40k Revenues in March, 24% monthly retention rate.
Professional marketing teams including designers, marketers, traffic managers, and account managers.
Problem or Opportunity
Global digital ad spends reached $333bln in 2019, where production costs account for 7% on average. This creates a market of more than $23bln. Brands collected a huge amount of data about the existing customers and prospects and would like to deliver very personalized native ads. Currently, they are unable to do so, as production is manual and time-consuming, and money-intensive. These days most brands are only able to deliver 5 generalized messages for a campaign and seek to deliver hundreds of thousands. With the production automation and scale, the market can outperform the total ad spend growth which is expected to reach more than $500bln in 2023.
Solution (product or service)
Viewst takes the best from Canva in terms of democratization of design and from Figma in terms of team collaboration in the cloud. And applies this to the narrow and fast-growing niche of ads production. Above hat Viewst brings the automation on each step, with such features as - smart resize, banners bulk generation from CSV files, APIs to CRMs and other production tools as well as white label integration and connectors to the biggest ads networks like Google and Facebook.
There are many great tools out there, though either concentrated on social networks, thus without the ability to work with HTML and smart resize and bulk generation (Canva, Crello, Spencil, Marpipe), or complex, expensive, creative management platforms like Bannerflow, Bannerwise, Celtra - that covers everything from production to launch and analytics and production features are basic and somewhat limited. The closest competitor is Creatopy. We should be able to outperform them in the course of the year with all the features that are on Viewst roadmap. And of course Photoshop - a complex tool for professionals without the possibility to collaborate.
Advantages or differentiators
please, see above.
Viewst sells monthly subscriptions. It starts from $15 for private individuals and from $69/month/seat for teams.
Monthly subscription 18% WAU average growth 24% monthly retention rate. 1583 MAU
Money will be spent on
Product development - hiring of engineers Marketing