Photo - Tito
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Tito

App that shows what's happening around you in real time

USA, New York
Market: Information and media, Mobile applications
Stage of the project: Operating business

Date of last change: 22.04.2021
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Idea

Tito is a new kind of social network with an app that shows people new, spontaneous & trending things happening around them in real-time by combining geo-tagged photos & videos with content curated by local experts.

The app consists of a real time Map for instant planning, a vicinity-based, public photo & video Feed and full social features (upvotes, profiles, follows, etc.). Tito is Yelp of what's happening *right now*

Current Status

We have an experienced, diverse and cohesive team that loves to work, learn and grow together. We have outstanding timing tailwinds and a strong sense of urgency.

We have recently completed a Pivot with an MVP in the App Store. Our current metrics are:
+ 1,000 early users in NYC
+ 100 daily installs (60% organic) -> 100%+ MoM growth
+ 25% 1-week / 10% 30-day retention (quickly improving)
+ $1-2 CPI with tested assets and playbook

Additionally, we have developed excellent in-house capabilities to generate content on the app as we scale and work through the "ghost-town" problem.

Market

The TAM is a very fast growing $50B market.

Our beachhead customers are extroverted Gen-Z and Millenial New Yorkers - especially those among the 3.5M+ people who have just recently moved into NYC or to a new neighborhood in NYC. We believe 10,000 MAU will result in a network effect enabling us to activate viral loops in NYC. We expect to reach 100,000 MAU in NYC by the of Q3 and begin expanding nationally in Q4.

Problem or Opportunity

It’s 2021.We have self-driving cars but still have no idea what’s happening around us in real time. As a result:
+ we spend hours cobbling information together from social networks, texts and google trying to make plans
+ we feel bored, disconnected, and spend way too much time in front of our screens
+ we learn about interesting things after they happen

Solution (product or service)

Tito, very literally, shows people what's happening around them in real time via a notifications, a live map and a public photo & video Feed. Our content comes from a combination of geo-tagged user posts (things happening now) and content curated by local experts (things happening soon). This results in a new kind of social that shows people new, spontaneous, and trending things happening around them in real time.

Our Mission is to show people what they're missing around you, right now. Up until now, we had to cobble this information from friends, social platforms, and all sorts of websites and apps - and we still mostly missed out on interesting things happening right under our noses.

We believe people deserve better so we're putting an all-seeing-eye in the palm of people's hand so that they can:
+ Quickly decide what to do to get off screens & out into the world
+ Feel connected with their communities & the world around them
+ Stop missing out & live more fulfilling lives

Competitors

We're at the intersection of 3 spaces:
1) Socials: IG, Snapchat, Twitter, FB
2) City Guides: Yelp, Tripadvisor, Foursquare, Timeout NY
3) Event Planners: Eventbrite, Meet-up, the Nudge

Advantages or differentiators

We are the only Social Network that:

+ Intuitively shows people what’s happening here & now via content that can’t be found anywhere else
+ Short-circuits cobbling information into a one-stop shop for easy, instant planning
+ Blends geo-tagged posts and content curation with truly unique U-2-U requests for maximum relevance

Finance

Our #1 goal is to build a killer product with a sticky, growing user base
Once achieved, we unlock revenue generation in a rapidly growing $50B space

Our primary monetization paths are:
+ Monthly subscription revenue for premium features
+ In-app ad revenue on Map and Feed

Business model

Our business model is a combination of in-app ads and subscription fees.
Our primary customer acquisition channels are organic word-of-mouth growth (viral loops soon to be activated), FB/IG ads ($1-2 CPI), Partnerships with local venues, hyperlocal guerilla campaigns and PR.

Money will be spent on

Capital will be spent on the team, product, marketing and operations.

Offer for investor

We are open to various investment structures - would love to discuss if there's interest - please reach out to me at platon@titoapp.org

Team or Management

Risks

The biggest risk is achieving network effect in a capital efficient way. The second biggest risk is failure to capture strong tight-knit communities as we grow.

Incubation/Acceleration programs accomplishment

The founder and CEO is currently a Fellow in the SLP program (Class of 2021)

Won the competition and other awards

Finalists of the NYU $300K venture competition

Photos

Photo 1 - App that shows what's happening around you in real time

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video