Tito is a new kind of social network with an app that shows people new, spontaneous & trending things happening around them in real-time by combining geo-tagged photos & videos with content curated by local experts.
The app consists of a real time Map for instant planning, a vicinity-based, public photo & video Feed and full social features (upvotes, profiles, follows, etc.). Tito is Yelp of what's happening *right now*
We have an experienced, diverse and cohesive team that loves to work, learn and grow together. We have outstanding timing tailwinds and a strong sense of urgency.
We have recently completed a Pivot with an MVP in the App Store. Our current metrics are: + 1,000 early users in NYC + 100 daily installs (60% organic) -> 100%+ MoM growth + 25% 1-week / 10% 30-day retention (quickly improving) + $1-2 CPI with tested assets and playbook
Additionally, we have developed excellent in-house capabilities to generate content on the app as we scale and work through the "ghost-town" problem.
The TAM is a very fast growing $50B market.
Our beachhead customers are extroverted Gen-Z and Millenial New Yorkers - especially those among the 3.5M+ people who have just recently moved into NYC or to a new neighborhood in NYC. We believe 10,000 MAU will result in a network effect enabling us to activate viral loops in NYC. We expect to reach 100,000 MAU in NYC by the of Q3 and begin expanding nationally in Q4.
Problem or Opportunity
It’s 2021.We have self-driving cars but still have no idea what’s happening around us in real time. As a result: + we spend hours cobbling information together from social networks, texts and google trying to make plans + we feel bored, disconnected, and spend way too much time in front of our screens + we learn about interesting things after they happen
Solution (product or service)
Tito, very literally, shows people what's happening around them in real time via a notifications, a live map and a public photo & video Feed. Our content comes from a combination of geo-tagged user posts (things happening now) and content curated by local experts (things happening soon). This results in a new kind of social that shows people new, spontaneous, and trending things happening around them in real time.
Our Mission is to show people what they're missing around you, right now. Up until now, we had to cobble this information from friends, social platforms, and all sorts of websites and apps - and we still mostly missed out on interesting things happening right under our noses.
We believe people deserve better so we're putting an all-seeing-eye in the palm of people's hand so that they can: + Quickly decide what to do to get off screens & out into the world + Feel connected with their communities & the world around them + Stop missing out & live more fulfilling lives
We're at the intersection of 3 spaces: 1) Socials: IG, Snapchat, Twitter, FB 2) City Guides: Yelp, Tripadvisor, Foursquare, Timeout NY 3) Event Planners: Eventbrite, Meet-up, the Nudge
Advantages or differentiators
We are the onlySocial Network that:
+ Intuitively shows people what’s happening here & now via content that can’t be found anywhere else + Short-circuits cobbling information into a one-stop shop for easy, instant planning + Blends geo-tagged posts and content curation with truly unique U-2-U requests for maximum relevance
Our #1 goal is to build a killer product with a sticky, growing user base Once achieved, we unlock revenue generation in a rapidly growing $50B space
Our primary monetization paths are: + Monthly subscription revenue for premium features + In-app ad revenue on Map and Feed
Our business model is a combination of in-app ads and subscription fees. Our primary customer acquisition channels are organic word-of-mouth growth (viral loops soon to be activated), FB/IG ads ($1-2 CPI), Partnerships with local venues, hyperlocal guerilla campaigns and PR.
Money will be spent on
Capital will be spent on the team, product, marketing and operations.
Offer for investor
We are open to various investment structures - would love to discuss if there's interest - please reach out to me at email@example.com