Photo - iStory
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iStory

voice interactive storytelling tool for digital marketers

USA, Georgia
Market: Information and media, Education, training, Entertainment, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 21.07.2021
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Idea

What is the most powerful way to tell a story?

Voice penetration has reached $40 billion in e-commerce sales.
So why is the $175B marketing industry still spending on digital content that requires activation by typing, clicking, scrolling, hunting, and pecking, and not voice?

Because it is expensive and time-consuming to integrating various software.

With iStory, you are able to integrate Voice/Ai, rich media content, and analytics quickly without coding to tell a powerful story with interactions.

To experience it, click on the link and press "Play". https://tinyurl.com/455h47bf

Current Status

Made the first sale and working on subsequent sales.

Market

Our target is mid to large-sized digital agencies and "In-house" marketing departments. There is over $175 billion spent on digital marketing annually in the U,S., and Europe, and it is growing at 12% per year. There are over 42k mid/large digital agencies and companies with over $1 billion in revenue with in-house agencies. The need for engaging, cost-effective digital content is exploding but marketing budgets are flat. 65% of CMOs believe their budgets are underfunded.

Problem or Opportunity

Despite the fact that voice activation is now the most disruptive force in digital commerce, marketers are still spending hundreds of millions of dollars on digital content that is activated only thru typing, clicking, scrolling, hunting, and pecking. Because until now creating content driven by Voice/Ai, that integrates non-linear storytelling, rich media, and analytics would take hundreds of thousands of dollars and months of expensive time. It would require software integration and be almost impossible to personalize (the brass ring for marketers).

Solution (product or service)

Enter iStory, the first interactive storytelling tool for digital marketers that integrates Voice/Ai, rich media, and analytics. Now anyone can create a dynamic, non-linear story in just a few hours. It’s easy to modify and personalize the content. The power of voice-activated storytelling is just an iStory away. And NO, additional software coding or integration is required.

Competitors

There are several competitors and tools in each of our Platform's 4 elements: Voice-to-text, Text-to-action, Voice UI, and No Code platform, but no product has combined our proprietary IP with the seamless integration of all 4 technologies. Agencies do not have the technical skillset to replicate iStory, and software companies have yet to try.

Advantages or differentiators

There are several competitors and tools in each of our Platform's 4 elements: Voice-to-text, Text-to-action, Voice UI, and No Code platform, but no product has combined our proprietary IP with the seamless integration of all 4 technologies. Agencies do not have the technical skill set to replicate iStory, and software companies have yet to try.

Finance

We will sell directly to our target. Because of their size, each target organization will have multiple clients, brands and projects. We will use a "Land and Expand" strategy to penetrate each organization and create ongoing revenue. There will be a fee for every iStory project in each organization. The fee will include permission to use the iStory for 3 months. There will be a subscription fee for each month after the initial 3-month period. Arrivu will employ both direct sales and account development staff to ensure the successful implementation of the strategy.

Business model

We will sell directly to our target. Because of their size, each target organization will have multiple clients, brands, and projects. We will use a "Land and Expand" strategy to penetrate each organization and create ongoing revenue. There will be a fee for every iStory project in each organization. The fee will include permission to use the iStory for 3 months. There will be a subscription fee for each month after the initial 3-month period. Arrivu will employ both direct sales and account development staff to ensure the successful implementation of the strategy.

Money will be spent on

60% marketing
30% product development

Offer for investor

SAVE note with 20% discount.

Team or Management

Risks

Currently, the only way to fail with iStory is to give up

Incubation/Acceleration programs accomplishment

We are part of TechAlpharetta
We are part of ATDC
We have received 25K service credit from Wilson Sonsini one of the largest firms in the Valley. They will also invest 50K during our first round of funding.
We have received 25K service credit from AWS
We have received 3K service credit from Microsoft Azure
We have received 2 teams from two different software companies for 6 months to help with the development of the product.

Won the competition and other awards

We have been selected in CoadLaunch

Invention/Patent

We are in patent-pending status and we are expecting 15+ patents eventually.
Our voice-to-text API is the only one with the ability to improve accuracy without the need for voice data.
We own the most powerful NLU engine.(NLU engines have seen exits in the 100+ million range in the part 4 years)

Photos

Photo 1 - voice interactive storytelling tool for digital marketers
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video