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Behamics

USA, New York
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 01.09.2021
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Idea

Behamics is an AI SaaS platform for eCommerce stores that targets the right behavioral nudge for the right customer in a personalized way increasing customer satisfaction and revenue.

Current Status

- MRR of $75k
- Tracked, analyzed and collected data for half a billion users

Problem or Opportunity

ECommerce is one of the largest industries with a super annual growth. Nevertheless, this also leads to a growth in product returns shipped back from unhappy customers totaled $300B in 2019 in US alone. Most of these returned merchandise don't get back on the store and instead pile up in the trash fields. Behamics goal is to understand the customer decision before it takes place and target the right nudge to inform the customer which leads to lower product returns and higher customer satisfaction.

Solution (product or service)

Behamics is a SaaS that integrinto an eCommerce store. The service tracks what customers browse and click while shopping and in real time predicts what the customers will do in the next seconds or minutes in terms of what they will click next, purchase and in case of converting, what products they might return back as a result of dissatisfaction. Based on these customer shopping behavior predictions, Behamics displays personalized nudges, also in real time, in order to help customers avoid purchasing the wrong products which can lead to merchandise returns and lower customer statisfactions.

Business model

Revenue sharing model where we get a % of the uplift generated through our tool. This is very attractive for Retailers where they only pay when uplifts through Behamics are generated leading to no effort or risk for Retailers to integrate and test Behamics.

Incubation/Acceleration programs accomplishment

- https://xpreneurs.io/
- https://www.xdeck.de/
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