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Nostra

USA
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 27.09.2021
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Idea

Nostra takes information on who is visiting a web page, derived from social advertisements, CRMs, third party data sources etc., and displays optimized content to each visitor.

Current Status

Nostra’s latest client saw an increase in CTR by 251% over 24 days. This resulted in a 19% reduction of cost to acquire a lead. There were 12,754,584 possible combinations of content that Nostra cycled between. Since the initial experiment, Nostra is still improving CTR by 20%-25% each week. Outside of creating content, this entire process took less than an hour.
4 Paying Customers

1 Channel Partner

$50,000 ARR

Onboarding 3 More Customers

1 LOI for a Six Figure Contract

Problem or Opportunity

Running A/B tests on websites is extremely time intensive and does not lead to a satisfactory conversion rate.

Solution (product or service)

Nostra takes information on who is visiting a web page, derived from social advertisements, CRMs, third party data sources etc., and displays optimized content to each visitor. Rather than running A/B tests to determine if “image 1” performs better than “image 2", Nostra allows marketers to upload all their content (images, text,), then, based on who is visiting the site, Nostra displays a page that is optimized for conversions.

Business model

Nostra charges $400 per page

Incubation/Acceleration programs accomplishment

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