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PIGPUG

AI telemedicine brain-training platform for kids with ADHD

USA, New York
Market: Medicine, Education, training, Another, Gadgets , Artificial Intelligence
Stage of the project: Prototype or product is ready

Date of last change: 04.10.2021
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Idea

PIGPUG is the combination of AI, software, and hardware that forms our innovative digital ecosystem.

Our comfortable EEG headset is designed specifically for sensitive children.

AI systems analyzing brain wave activity diagnose ADHD type and suggest initial protocols of ADHD treatment.

It is a really incredible product that gives kids with ADHD a chance to have systematic online and offline neurofeedback therapy and saves their parents’ money and time.

Current Status

Early studies with working prototypes show very promising
results. We are concentrated now on ADHD, but we are planning
a future expansion into ASD.

Market

SOM - $50M Neurofeedback market in New York.
SAM - $1B Neurofeedback market in the United States.
TAM - $17B (7,6M children) ADHD and ASD market in the United States.
PAM - $200B (152 million) Children with ADHD and ASD worldwide.

Problem or Opportunity

Millions of US children have been diagnosed with Attention-Deficit / Hyperactivity Disorder (ADHD).
• Children with ADHD have significant challenges with concentration and impulse control.
• This leads to problems with education and socialization.
• ADHD can last into adulthood, especially without treatments.

Solution (product or service)

PigPug System is a 4-in-1 solution that provides neurofeedback therapy at home or in a clinic under tutor supervision:
• Online telemedicine platform for NFB trainers;
• AI-driven diagnostics and initial protocols;
• Specialized EEG headset designed for kids;
• Neurofeedback brain-training games.

With our solution kids correct disorders symptoms, improve their attention and relaxation level, become more socialized, and start learning better.

Competitors

Neuroplus, Versus, and Myndlift

Advantages or differentiators

We have 3 main direct competitors. They are Neuroplus, Versus, and Myndlift. We learned their offers in detail and created the best product in our segment. For example, Neuroplus uses only one electrode (in PigPug we use 4 electrodes to receive signals fr om the necessary brain areas) and they also require ear clip and wires. Versus headset is not suitable for children as it’s very big and heavy. And it’s quite expensive as well. Myndlift works via providers and requires to use gel and knowledge of wh ere and how to put the electrodes.

Finance

Subscription for app and platform - $149 / month
PIGPUG EEG Headset - $299

Business model

B2B2C: reimbursable through insurance & clinics
90901 and 90875 CPT codes
B2C: direct sales

Money will be spent on

• Platform and games development
• Test batch manufacturing – 100 devices
• Pilot study with 100 neurofeedback trainers
• Product launch

Offer for investor

In the progress of the negotiation.

Team or Management

Risks

AI:
Not enough datasets to test algorithms.
We plan to collaborate with a university or with a clinic to collect datasets and test algorithms together.

EEG Headset:
1. Untrusted vendors.
2. Delivery collapse.
3. Expensive iterations.
We did research and built our supply chain. We also collaborate with different health organizations that provide us trusted vendors.

Incubation/Acceleration programs accomplishment

TechMinsk

Won the competition and other awards

PigPug is the winner of Belbiz Battle 2019!
We are among five lucky winners who will go to the UK for a Study Tour in 2020!
Funded by the UK in Belarus - British Embassy Minsk, the tour will include meetings with investors, masterclasses, and workshops.
https://www.facebook.com/PigPugHealth/photos/a.929340697260187/1156724397855148

Invention/Patent

PigPug has filled provisional application for a patent in the USA called «Systems including wearable electroencephalography devices with the movable band(s) and methods of use».

Photos

Photo 1 - AI telemedicine brain-training platform for kids with ADHD

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video